Drive Customers to Web Business with Contextual Text Links and Social Networking
How many of us have set up a beautiful business web site only to have it sit and collect virtual dust? If this were a seminar there would be many hands up in the audience. That is why it is important to know the facts about getting noticed. Internet has evolved from very expensive marketing that has not worked very well for the low budget novice to the creation of several options that tend to work much better. With social networking becoming more and better defined the opportunities to market using back links and contextual text links have improved.
Back links are any links within an article, whatever the size, that connect to a business web site. Contextual text links are links that are relevant to the site that the link takes the viewer to. It makes sense that back links and contextual text links be used in sync or as one. A general rule is that there should be no more than one link to every 100 words of an article. Any more than that tends to clutter up the article and may annoy the reader. Since the reader AKA potential customer is the one to please, every effort should be made to entertain and encourage the desire to learn more. When this happens the link has a greater chance of being clicked.
Social networking is ripe and ready for creative juices to flow. A business page can be set up in a social network and a personal page is also possible. There is not a limit and that leads to more networking. There are close to 5 million members of one of the most popular social networks. Imagine what a short 100 word or less post could generate in business revenue. The key is to keep a post simple and personal. Only one contextual text link should be used. Gaining members of a social network can happen quickly. It can start with people the member knows and move from there. As well, advertising can be purchased by the business owner from the social networking site.
One of the beauties of social networking is that recommendations can grow and keep growing. As long as a business owner is online every single day and keeps the juices flowing then business could do well. Naturally, this can be hard for some people. That is why it is a good idea to entrust others to post from the business. Pre-written posts using contextual text links can be set up. All the substitute has to do is paste this as a daily post and move on. The ease of operation is pretty remarkable.
